All posts tagged: soft power

Love as Understood through Mexican Telenovelas, Turkish Movies, and Colombian Chickenshit

Sometime in the last decade Turkey became the world’s second largest exporter of television shows, particularly soap operas. According to a report Turkish soap opera exports went up from only $10,000 in 2004 to $200 million in 2012. Many people I meet around the world ask if I know this or that character from a Turkish soap that I’ve never heard of. I once tried to watch the Muhteşem Yüzyıl, (The Magnificent Century) about the life of Sultan Süleyman, the greatest ruler of the Ottoman Empire. Its episodes, which often last over two hours, feature many scenes where two lovers stare at each other for minutes on end to melancholic music as palace rules prevent them from expressing their love through touching. As Turkish soaps become the talk of the world, academics argue the extent to which they increase Turkey’s soft power in the Middle East and the Balkans, where the shows have been particularly popular, though I wonder how much influence can bad actors staring at one another have even if they are popular. …